We are deeply committed to protecting your privacy and
taking all reasonable steps to protect all data and information supplied
to DriveClick.com. We protect your privacy in a variety of ways including
using industry accepted security measures to protect against the loss,
misuse and alteration of data used by our system.
accuracy of Internet users' personal information, whether gathered on this
site or by our clients. We are in the e-mail business, and understand the
importance of personal information security. We are absolutely committed
to personal privacy on the Internet.
We enable our clients to reach their customers with highly personalized
communications narrowly tailored to their interests. Our technical and
marketing efforts bring us into contact with millions and millions of
consumers. Therefore, privacy is absolutely critical to the way we do
business. To that end, we strive to only work with companies guarding any
personal information they collect from their existing or potential
customers. DriveClick is a permission-based marketing company and seeks to
uphold the privacy, security and comfort level of everyone with whom we
come in contact.
DriveClick collects data from Internet users including non-personally
identifiable information from its site's visitors, IP address of their
server and what pages they visited. We use this information to
continuously improve our site's functionality. DriveClick also collects
personally identifiable information, including e-mail addresses, from
those visitors who opt-in to receive some information from us, make
inquiries or comments. We use this information to directly respond to
visitors' communications. If a customer joins an online marketing program
with any of our clients, they typically submit some personally
identifiable information to participate in this program. However, the type
and amount of information collected varies, and each of our clients
specifies what information is collected.
DriveClick utilizes the industry's leading data security solutions and has
implemented policies and procedures to ensure the physical and electronic
security of data stored by DriveClick. DriveClick employs permission-based
marketing principles: it requires its clients to communicate only to users
who affirmatively express an interest in receiving e-mails relevant to
their interests in a particular company or product. Permission to receive
e-mails may be granted and taken away; in other words customers may
"opt-in" and "opt-out". If a customer chooses to opt-out, the DriveClick
client is required to stop sending messages to that customer. DriveClick
puts a high value on a customers' ability to discontinue receiving
DriveClick utilizes Cookie technology for purposes of web site traffic
analysis such as the time/date of the visit, the time/date of last visit,
the page viewed, the referrer, transaction information for eCommerce
pages, and other data. DriveClick tracks click behavior in the e-mails it
sends out. This data is used to update specific user-profile information,
ascertain the areas of most interest to opt-in e-mail recipients, and to
personalize e-mail messages to them.
DriveClick does not sell, rent, loan, trade, or lease any personal
information whether gathered by DriveClick itself or received from its
clients. When DriveClick, on behalf of its clients, collects personally
identifiable information from opt-in participants in those clients'
marketing programs, such information belongs to those respective clients
and is subject to their policies on sharing of the end user information.
DriveClick is a general audience site and is not directed to children
under the age of 13. Whether for itself or for its clients, DriveClick
will not knowingly collect or maintain personally identifiable information
from or about anyone under 13. DriveClick will make the best effort to
assist its clients in complying with privacy laws and adhering to the
highest industry standards on privacy.
If you have received unwanted, unsolicited email sent via our system or
purporting to be sent via this system, please forward a copy of that email
with your comments to support@DriveClick.com for review.
would like to unsubscribe from ALL DriveClick lists, please send an email
We reserve the right to modify this policy at any time.
This policy was last updated: March 2, 2005.